For my senior project, I chose to focus on packaging design. I developed the brand identity for Cattywampus, a fictional pet wellness brand for cats. After researching the pet wellness market and identifying key consumer factors, I designed a playful, bold visual identity inspired by vintage animal illustrations and vibrant colors. This process involved consistent exploration, research, and print trials. The final deliverables were presented at our graduating senior showcase.
Brand Identity
Logo
Packaging Design
Marketing Materials
Print Design
Creative Direction
