In a team project, I led marketing concepts and creative design for an original app and product campaign. After researching and defining our brand identity, we developed a comprehensive checklist of essential elements. By establishing a target audience, creating several reiterations of logos and visual identity designs, app prototyping, photography and filmography, and creating mockups, we were able to showcase an original brand.
Collaboration
Brand Identity
Logo
Packaging Design
Marketing Materials
Creative Direction
