Cravin's Candy Emporium is a small business who offers a wide variety of candy, gelato, handmade chocolates, and novelty items. This brand's aesthetic centers around childhood nostalgia with sweets and memorabilia. Several marketing projects, varying from A-frame signs, to promoting store events, have been delivered.
Gelato and Chocolate Signs: 24x36 inch signs for A-frame displays to advertise popular carried products, along with custom stickers. This process involved thorough visual exploration, research, and print trials.
Creative Direction
Signage
Marketing Materials
Research
Social Media
Birthday Party Events Launch: Taking inspiration from the board game Candy Land, and the Cravin's brand personality, I created several deliverables for use of birthday party events hosted at this business. The winding path players travel on in Candy Land felt translatable to the scavenger hunt people will take around the candy emporium, while also playing into the fun and whimsical brand identity of Cravin's. This element is consistently represented in all deliverables. This process involved identifying target audiences, thorough research, and visual exploration.
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