I took on the challenge of rebranding an existing local company called Green Acres Food Truck Park, with the goal to enhance its welcoming, community focused, nature-inspired personality. For research, I visited their location and gathered familiarity of the current visual identity of the brand. After assessing their inconsistent visual identity and underutilized social media, I focused on creating a brighter, bolder look while retaining the brand's character. Thorough research, extensive design iterations, and cohesive deliverables resulted in a refreshed identity, improving their online presence and aligning with their vision and goals.
Creative Direction
Brand Identity
Logo
Signage
Social Media
Web Layout
Rebranded Deliverables
